Drew Pion

About

Marketing leadership, measured in revenue

I’m a lifecycle and CRM marketing leader. Fifteen-plus years across retail, subscription, and eCommerce at Wild Alaskan Company, Jane.com, T.J. Maxx, and BJ’s Wholesale Club.

I turn customer insights into lifecycle strategies that improve customer experiences, drive measurable business growth, and build high-performing teams. I’ve owned the CRM P&L, run revenue forecasting, and led managers and teams across four brands. Comfortable setting the strategy and just as comfortable executing it.

The philosophy underneath all of it is simple. Relationships first. Lifecycle marketing isn’t a funnel, it’s a relationship, the same one you’d recognize from your own life. Somebody earns your trust, or they burn it. There’s no third option. I’m writing a book about it, and the blog is where it lives for now.

I partner across marketing, product, engineering, analytics, merchandising, and operations to solve business problems with data, experimentation, and AI.