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Relationships Before Anything

A lifecycle marketer’s guide.

The philosophy underneath the tactics, and notes from the book of the same name.

June 23, 2026
Most brands treat their customers like strangers every single time

You have probably spent years sending marketing to people who’d already said yes. Already bought. And most of the time, the next message treated them like we’d never met.

© 2026 Drew Pion · Lifecycle & Retention Marketing
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